JioHotstar and Sony Entertainment Deal: Cricket is celebrated like a festival in India, and keeping this in mind, JioHotstar and Sony Pictures have secured two-year broadcast rights for India’s cricket tours of England in the years 2025 and 2026. JioHotstar has entered into this collaboration to broadcast on its digital streaming platform and Sony Pictures TV. With this move, all the cricket lovers of India will get to watch the live telecast of all the matches of the India-England series.
Dual platform broadcast
According to this deal, JioHotstar will broadcast the entire five Test matches of the India-England series starting from June 20 on its app and on Sony Entertainment Television. This collaboration can also increase the number of people watching cricket. Since most people have shifted to digital media in today’s time, JioHotstar will broadcast live for them, while even today some people like to watch the match on TV, so for them, Sony Entertainment TV will broadcast it.
Also Read: Bhool Chuk Maaf crosses ₹30 crore mark at the box office in just 3 days
Strategic-level partnership details
Under this partnership, the India-England series tours of these two years, 2025 and 2026, are to be broadcast live. It will include Test, ODI, and T20 International matches. This partnership is being operated with the support of the England and Wales Cricket Board (ECB).
Audience and industry
With a base of more than 280 million subscribers on JioHotstar’s digital platform, when it broadcasts cricket live, the audience can be expected to increase even more. And when this is combined with Sony’s powerful TV broadcast, it sets a massive reach for the India-England cricket series.
Future of this deal
With just 25 days left for the series to kick off, expect to see ground-breaking broadcast technology to enhance the viewer experience as the series draws closer. This collaboration is all about enhancing viewer engagement across digital platforms and TV, and opens new doors for similar deals in the future of sports broadcast deals.
To get more details about the partnership and future matches, visit the official JioHotstar and Sony Entertainment Television websites.
